E3 2016, EA Play – Mixed Bag, Because EA Is Run By Robots

This year’s E3 was a strange little thing. E3 has a reputation for being kind of a gigantic hype machine, and really, that’s kind of the point — the big companies are there to get you excited for their products. How they go about that differs, but that is the general goal. And this year, Sony really embraced E3 as a display of showmanship, and went all out in pushing to capture a sense of wonder in their audience. At the same time, they knew where to stop and there was minimal presenters and it was almost all straight-up trailers. It actually sold me on something. Anyway, I’m just going to give my quick impressions on the various conferences that I actually cared about (to varying degrees). Starting things off is EA!

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